Spearheaded Kenvue’s global corporate media strategy for its landmark separation from Johnson & Johnson Consumer Health and NYSE IPO, earning top-tier press coverage in outlets like CNN and Bloomberg. Led award-winning internal communications for 22,000 employees, fostering excitement and confidence through dynamic campaigns, while partnering with Kenvue’s C-suite to spotlight innovations across its iconic brands and business operations.

Designed an internal communications framework for a group of 1,500 software engineers to boost the team’s awareness and reputation among key internal stakeholders and drive adoption of the group’s offerings.

Launched Planet Oat through a multi-channel external brand campaign to include consumer activations, celebrity endorsements, influencer marketing, CSR programming, and ongoing media relations. This resulted in the brand becoming the #1 selling oat milk in the US.

Launched PepsiCo's incubator brand, Driftwell. Directed the creative vision for campaigns and brand voice to ensure messaging consistency across platforms. Driftwell's Instagram became the #1 driver of sales traffic to Pepsi's e-commerce platform, with content that sparked 34% follower growth and increased positive sentiment to 98%.